Disney Essay Example

Disney Paper 1. Tentpole movies are defined as the films that support for the financial performance of the movie studio. Disney studio pursuing tentpole strategy which revolved at least eight vast movies per year and receive massive attraction within less period by obtaining highest marketing budget, highest production budget with successful theoretical release such as Frozen in 2013. Disney studios accept mixed existing and new properties without co-financing. Disney studio focused in to producing and marketing side through making big budget movies and expected to produce at least one tentpole film each of five studio brands under the Disney studio. The main reasons of producing tentpole movies of Disney studio are good performance in the market place and having a large crowd as brand deposits. Disney studio care about to hold shareholders when producing big budget movies without losing significant amount of money. There is an issue about releasing dates of tentpole movies with other competitors. Big budget movies could have a significant financial loss when competitor studios release tentpole movies on the same period. Tentpole movies are inherently risky because of high financial failure possibility (Swift 2013). We will write a custom essay sample on Disney specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In my opinion, Disney studio pursuing the right number of tentpoles by identifying audience expectations and keeping a reasonable time gap between the big budget movies. If they exceed rather than current number of tentpole movies per year, it couldn’t be able to keep the demand and quality of the movies and it might affect to financial condition as well. However, Tentpole strategy is fulfilled when they have intellectual property, ability to afford to do it and having courage to do it. Disney studio conducting the right mix of new versus existing properties. They have proven that by achieving financial improvements through franchise such as Star Wars and Indiana Jones. Consequently, Disney studio could enhance financial performance having better decisions on movies releasing dates, keeping their own versions and conducting proper gap between movies. 2. Film development process characterised as live action and Animation movies. Live action movies begin with an idea; development department of each studio research film ideas within a series of potential projects, it forward to a greenlight decision to produce that movie or not. Generally, it arises with certain conditions and certain budget. Once the film received the green light, forward into the production process. Creative executives assessing physical performances for casts. Director help to find a best character by keeping a better communication with actors. After production process, film is ready to release but it could take few years. Animation movies also starting with an idea; consider the iconoclastic, brilliant and creativity of the film idea before decision. After researching about film idea, film makers start to lay out the arc of story. Director create a script with the help of screenwriters. After the 4th draft, start to release ideas for the production process to figure out animated characters. Animators create scenes by manipulating three dimensional models of characters and adjusting lighting and camera angles by using special software. Finally release the movie to the audience after the processing period. In the marketing process, Disney studio release movies to secure screens in theatres and distribution division work with exhibitors. Comparing to other studios, Disney having an overwhelming advantage in the marketplace. Disney movies target happiness and fulfilment of both children and adults (Chyrty 2012). Movies marketing process is expensive; tentpole movies releases cost around $70 million on average, spend money on Television, radio, outdoor and online. Exhibitors allow to play trailers in theatres. Half of the advertising cost spend before the releasing date to highlight the film. There are significant risks involve with Disney’s strategy. Disney studio produced many tentpole movies nearly twice, but some movies rivals. Extremely cost box office failures could happen such as critical, commercial disappointments on ‘Treasure planet, Home on the range’ movie. No co-financing policy of Disney studio avoid the help of other financial partners. It is difficult to realise the proper balance between pursuing existing franchises and new original concepts, although it is critical to long term success. Changes of technology and increasing media networks are other risks that can affect to Disney media network (Dholakia Schroeder 2001). Disney studio could have optimised the returns by identifying audience expectations and allocate those expectations to film ideas and selecting best actor to the cast. Catmull (2008) stated that create something original achieve the certainty. To avoid the financial risk, they can have pursued franchise base more. Update with new technology will strong the innovation process. Consequently, implement strategy could minimise risk effectively by reducing cost and gaining competitive advantages. 3. The world’s largest entertainment conglomerate is The Walt Disney company (Elberse 2016). To study organisational culture, Disney is the perfect example because it has clear mission and vision that they conducting already (Curtis 2016). The culture of the Disney studio could be defined as a strong co-operated teamwork with combination of creative, innovative and profitable entertaining experience. The co-values of the Disney studio are important in the culture of the organization. Values of employees are great resources to build a strong production and it enhance the success rate of the company. Employees effectively share recourses by working together leading to achieve highest grossing income and box office success by identifying audience expectations. Disney studios following strong strategies to not allowing horror, comedy, sex, violence and smoking in their movies. Disney animation film innovation is the major turning point in the innovation history (Rojek 2006). In 2013, releasing Frozen to the audience, Disney shows that they have highly succeed in the animation challenge becoming top grossing animated film and winning two Academy awards for the best animated feature. In the Disney culture, adding creative energy, taste and quality for their productions enhance the uniqueness for creations. Giving priority to the quality; the best business plan of them, wait until get the best idea to produce. Long lag period between originals and sequels keep demand of the movies for more period. For example, Finding Dory released 13 years after the predecessor, Finding Nemo. Especially, in new employer training, employees support each other very effectively. Disney studio has identified new technologies in the film market such as 3D technology and applied them to movies. With a combination of media networks, Parks and resorts, studio entertainment and consumer productions and interactives reached remarkable revenues become succussing in the financial stage. In conclusion, Disney studio is effective entertaining business which has creativity, innovation, remarkable financial profitability and strong supportive team work as per their culture. Consequently, applying a balance approach to innovation and cost saving will increase revenues.

Free Essays on Harlem V. Ode On A Grecian Urn

written to reveal their true meaning. On the surface, the reader might think this poem is light and airy, when in fact; it is a sad tale of lost chances never to be r... Free Essays on Harlem V. Ode On A Grecian Urn Free Essays on Harlem V. Ode On A Grecian Urn The Death of the Human Spirit in â€Å"Harlem† and â€Å"Ode on a Grecian Urn† Although Langston Hughes’s â€Å"Harlem† and John Keats’ â€Å"Ode on a Grecian Urn† were written about 130 years apart and they differ in their structure, they seem to share a similar underlying theme. Both of these poets are trying to convey a feeling of death. They are not talking about a superficial death but rather, a dying on the inside. This is the type of death that robs them of their spirit. To the reader, it is fairly clear to see in Hughes’s â€Å"Harlem† whereas in Keats’ â€Å"Ode on a Grecian Urn†, the reader has to look beyond the outer layer of the poets words. In Hughes’s extremely short poem, â€Å"Harlem†, the poet asks â€Å"What happens to a dream deferred?† (1). If not for this opening line, the reader might be left wondering what the objects in the poem symbolize. Hughes uses a raisin, a sore, meat, a syrupy sweet, and a load. The â€Å"raisin† represents the plight of the black man in a dominant white society. The black man (raisin) refuses to give in and thus turns into a â€Å"sore†. The â€Å"meat† turned rotten in â€Å"Harlem† symbolizes the fight of the African American in making their place in the world. The â€Å"sweet† represents the satisfaction to be found in an existence full of harmony. The â€Å"load† is the culmination of all of these objects. As time goes by, the burden of the â€Å"load† gets harder and harder to carry. The heavy burden causes the black man to falter and â€Å"sag†. Eventually, the immense pressure causes an explo sion to the reality of the situation that the African Americans face. In order to understand the meaning behind John Keats’ somewhat longer poem, â€Å"Ode on a Grecian Urn†, the reader has to look past the words written to reveal their true meaning. On the surface, the reader might think this poem is light and airy, when in fact; it is a sad tale of lost chances never to be r...

Qatar Airways Research Paper Example | Topics and Well Written Essays - 2250 words

Qatar Airways - Research Paper Example Along with that companies differentiated their services based on the consumer demographics and marketing mix. This also helped in changing the overall perspectives for the airlines industry in Qatar. According to the IATA (2010) report, the growth of Middle East airlines industry was more than 10% by the end of June 2009 which was one of the fastest growth rates in the global airlines industry. Some of the reasons of the better performance of the Middle East airlines are their customer focused approach, competitive services that is helping them increasing the customer base. The reduction of prices of premium and luxury services has helped in increase demand of this segment. Some companies have established their names for the high standard services among their customers and competitors. Emirates and Qatar airlines are leading in this area to provide high benchmarking standards for the other competitors. Qatar Airways was established in the year 1993 and started its operations in 1994. The first flight of this airline was 737-200. By the year 2003, the company had 35 aircraft that covered 52 destinations. In the year 2005 the number of aircrafts increased to 52 and by 2010 it is 71 aircrafts. The destinations covered increased to 60 in the year 2005 and 84 in the present scenario. The numbers of people using the Qatar Airways services are more than 120, 000, 000. The company has home offices across the 90 countries in the world including Al-Maha Tower in Qatar (See Appendix Route Map). The organisation has a strong team of 664 pilots. These include 67 Qataris pilots and 80 pilots under training. The current fleet size of 71 aircraft includes 8 B-777-300ERs, 2 B-777-200LRs and others such as A300, A320, A340, A321. Qatar Airways has ongoing orders for 200 more aircrafts and has expansion plan of 110 aircrafts by the year 2013. On Order Fleet are 5 A380, 26 B-777, 60 B-787 and 80 A-350. It is expected that five of the

Write a memo, Essay Example | Topics and Well Written Essays - 500 words

Write a memo, - Essay Example Viral gastroenteritis, caused by norovirus, has been an epidemic in the nation, including the capital of South Caledonia, affecting communities such as schools, residential complexes, and emergency shelters for humanitarian aid, and causing illnesses such as fever, abdominal pain, nausea, vomiting, and diarrhea, during its outbreak. There have however been limited cases of fatalities and victims are able to recover a few days after its onset. Secondary consequences such as restrain from work when the virus infects people or as people stay at home to tend to victims. A vaccine was developed for the infection and the Food and Drug Administration authorized for suitability for human use and for effectiveness in controlling the infection. The vaccine has no adverse effects and was approved for people above three years. The South Caledonia legislature then passed a law that would compel people to receive the vaccination, at the state’s cost, and fine a person who failed to receive the vaccination a sum of $ 750, unless there is a valid state exemption. Mr. Russell has been notified that he must receive the vaccine but he does not qualify for an exemption and do not wish to pursue it. He therefore seeks advice on possible suit against the state. Mr. Russell plans to sue the state for protection of his right of autonomy in order to avoid liability for not receiving vaccination against the viral gastroenteris. He relies on the provisions of the 14th amendment that provides that states shall not enact laws that infringe a citizen’s rights and liberty nor shall states deprive such rights without due process (Guminski, 2009). There are however other amendments that limit the rights under the Fourteenth Amendment. The Ninth Amendment provides that no right shall be interpreted to deny others their rights and the Tenth Amendment gives states powers such as legislations that are not reserved to the

McDonald Essay Example | Topics and Well Written Essays - 250 words

McDonald - Essay Example Recent statistics shows that McDonald’s operates 31,000 restaurants in 119 different countries (Kroc 23). Additionally, the corporation also operates several other restaurant brands like the Piles Cafà © and Donatos Pizza. Some of the countries that have the McDonald’s food store include Singapore, Malaysia, India and most of the states in the United States and Europe (Kroc 29). McDonald has maintained its vigorous advertising campaign for several decades. They usually use the radio, social networks, billboards, newspapers, television and the internet to advertise their products. Through these advertising schemes, McDonald’s has significantly augmented its market. Until recently, McDonald’s has used up to 23 different slogans to advertise its products in different regions and countries. One of the interesting ads by McDonald’s is the ad concerning Rock and Fries. The ad portrays the McDonald emblem using a human hand. Such an advertising strategy has touched me and many others, and it proves that there is a proper marketing integration because McDonald has augmented its market (Kroc 34). The company is considered as one of the most vigorous fast food

Vinamilk Marketing Analysis

Vinamilk Marketing Analysis This report aims to analyse how the strategic operational process and management contributed to the business vision of Vinamilk ¹ which is becoming the leading milk products manufacturer in Vietnam. First of all, by identifying precisely customers expectations of company products, the operations performance objectives will be determined in order to make the process of producing and delivering products could be processed efficiently. These objectives are aiming for the final purpose of the whole process is providing products in a way that maximise customers satisfaction. Secondly, the performance objectives identified in the previous part will then be translated into significant action which is designing the manufacturing process. Put simply, manufacturing process of the company will be designed appropriate for what the company is trying to achieve. The chosen process design also needs to match with the characteristics of an output resources and it is manifested through lay-out. Finally, some recommendations will be provided in order to overcome the shortcomings that the company has been facing in managing its production and delivery process 1.1 Background of company Vinamilk company established in 1976 as the Southern Coffee-Dairy Company, then renamed to United Enterprises of Milk Coffee Cookies and Candies I in 1978 and finally Vietnam Dairy Company was formally established in 1993. In 2003, follows its IPO to the Ho Chi Minh Stock Exchange, the company legally changed its name to Vietnam Dairy Products Joint Stock Company (VINAMILK). The company is a state owned enterprise in which the government owns about 50.01 % of the shares and the rest of the shares are currently active trading at the Ho Chi Minh Stock Exchange.The principal activities of Vinamilk are manufacturing and distributing products derived from milk such as fresh-milk, condensed milk, powdered milk, yogurts, ice-cream, cheese and others drinks such as fruit juice and soya milk. According to Euromonitor, it has been the number dairy player in Vietnam for the three years ending 31 December 2007.From its equitization in November 2003 to now, the sales of Vinamilk have experienced an average growth rate of 21%/year. In 2009, total sales of Vinamilk have reached a record of over VND 10,000 billion and its profit also has got the highest amount ever before.Vinamilks main competitors and Dutch Lady Vietnam, a division of Friesland Foods, Nestlà © Vietnam, Abbott, Mead Johnson, Friso and Nutifood Customer Basically, when any company decides to enter a market, identifying its target markets is the very important thing needed to do. By doing so, a company will define precisely the groups of particular customers it wants to serve and therefore could get right products or services to a right person or company. In order to target the market, a company would firstly segment its market into smaller segments, each segment is a group of purchasers with the same set of needs and buyer behavior Back to Vinamilk, by breaking up its market based on analysing demographic and geographic variables, it can be seen that Vinamilks goal is to satisfy all customers from kids to elder in any occupation. Especially, the group of kids under 14-years-old is considered the target market that Vinamilk wants to come forwards. In the present time, Vinamilks segment in rural areas and small towns has been weak, thus, this segment will also become the target market which Vinamilk want to focus more in the early fu ture. With the products which is directly refers to the health of customers as Vinamilks products, quality always is the issue that the customers care the most. Products need to match with the requirement for hygienic and safety food and the ingredients need to be ensured their orginal resources. Otherwise, different customers will have different taste and different preferences, but generally their preference always change, they could also willing to try a new product, new flavor or even the same products with a new layout design. In addition, one of the most important element when choosing a product is price, a product with good quality and acceptable price in comparison with other products will be regarded as a sucessful product. These three elements mentioned above are the requirements of customers to Vinamilk products. After packaging, products are delivered to consumers through two distribution channels: Traditional channel Distributors à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Outlets à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Consumers Modern trade Supermarkets / Metro à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Consumers The distributors, supermakets and outlets are regarded as the internal customers of the company in the supply chain. Delivering products on time is considered the most important thing in which the company needs to concern. If the delivery process because of some reasons are delayed, it will lead to many problems, in which might directly influence to their businesses. CONSUMERS 3.0 Operations INPUT RESOURCES TRANSFORMATION PROCESS OUTPUT RESOURCES Figure 1.1 Operations through-put process (Source: Slack et al.2009) Transformed Resources Raw materials Main ingredients for products derived from milk: imported milk power, fresh milk from domestic farms. for other products: fruit juice, soya beanà ¢Ã¢â€š ¬Ã‚ ¦ Others ingredients: sugar, Transforming Resources Facilities Process technology International standard assembly line Modern manufacturing facilities Staff Group of skilled engineers who control mechanical systems Raw materials quality analysis Processing raw materials Final quality testing processing Packaging Finished products Analyze the 4VS High volume Vinamilk products are produced at 9 factories with the high capactiy approximately of 570.406 tonnes per annum and distributed to all provinces of the country. The manufacturing processes are taken systematically from processing raw materials to packaging finished goods. In each process, a team of staff as engineers and workers will directly specialize in tasks related to this process. Their tasks are repeated and systemized in the standard procedures, therefore it is often worth developing specialized technology that gives higher processing efficiencies ( Slack, et al). Low variety The product portfolio of Vinamilk is diversified with over 200 different types of products however except fruit juice and soya milk, all products are derived from the main resource is milk( www.vinamilk.com.vn). Raw materials are gone through the similar processing stages, could have some different preparation in the next stages, but it doesnt impact much on the standardization systems. Low availability (Rowbotham et al) With the stable and predictable demand from customer for dairy products, Vinamilk is always actively the way it produces and distributes products to market through maintaining the stability of milk material sources. Although ice-cream products are products have the seasonal charateristic, with the demand of it in the summer time higher than other season, its changing demand doesnt impact much on the general production situation of the company. Low visibility The way Vinamilk analyses its customerss behaviour basically depends on salespersons who are committed to understand the consumers preferences in their regular contact with customers across different outlets. Performance Objectives The objective of the production management is to produce goods and services of Right Quality and Quantity at the Right time and Right manufacturing cost (Kumar Suresh,2009) Quality Quality means doing things right, trying to satisfy customers by providing goods and services which are fit for their purpose. The quality advantage in manufacturing and service operations can be achieved through a skilled workforce, adequate technology and effective communication of quality standards and job specifications.(Rowbotham,2007) Being the company operating in the food branch, quality is regarded as the first important objective that Vinamilk needs to care for. All Vinamilk products are produced by the modern system machines and closely controlled by the International Quality Control Standards of ISO 9001: 2000 and HACCP certified by the world leading corporations. These productss quality are also ensured to fully announce as stipulated by the Laws under the direct and indirect supervision of competent authorities. With such the control process and strict supervision of competent authorities, released Vinamilk products are qualified with food quality, hygiene and safety standards in accordance with the published standards. Additional, the stability of milk material sources is extremely important as it helps Vinamilk maintains and increases the productivity. As a result, Vinamilk have established stable relationships with suppliers and have committed to purchase high quality fresh milk at the highest price. Th e companys factories, which are located in strategic locations near farms of milk cows, enable the company to maintain and improve these relationships with suppliers. Speed An extensive distribution network located nationwide with 201 distributors and over 141,000 outlets in 64 provinces and continued being expanded over time allows Vinamilk to bring its core products to consumers in a fast and effective way. In addition, Vinamilk has a range of modern factories located along the country that helps to reduce transportation expenses as well as to make a way the companys products are distributed to customers becomes easier and more convenience. Furthermore, the company has two transport enterprises, one is located in suburbs of Hanoi specialised in distributing products for Southern, and one is the main distributor for Northern, which is placed at Ho Chi Minh stuburb. Flexibility Flexibility means being able to change what you do to respond to changes in customer requirements in terms of the products and services design, volume, mix and delivery times. This can be achieved through dependable suppliers, mobility of multi-skilled labour, and versatile equipment, etc. The product portfolio of Vinamilk is so diversified and successfully satisfies the increasing various demands of consumers. The company owns 3 core brands, in which Vinamilk and Dielac are two key brands and Vfresh is a new one but it offers a great potential for development. Vinamilk products are divided into 6 groups and each group also consists of specific brands for specific customers. For instance, group of powered milk: Diealac Alpha for kids. Dielac Pedia for children with poor appetite and malnutrition. Dielac Mama for pregnant and breast feeding woman. Group of liquid milk: For Adults ( 100% Fresh Milk, UHT Milk Flex) For kids ( UHT Milk kid) Vinamilk has continuously introduced to the market its new products to meet the diversified demands of consumers, including Vinamilk Aloe Vera Yogurt Milk with rich source of vitamin A and E, Dielac Diecerna, Vinamilk Slimming Milk, orange smoothies, etc.. Cost With the manufacturing milk products like Vinamilk, milk materials sources being one of the main bought -in items which has a great influence to the price of products. The fluctuations of input resources may be due to many causes, however in general the increase of input resources will lead to the increase of finished products. In order to stabilize the price of products, Vinamilk has established stable relationships with suppliers and till now approximately 60% milk material has been bought from domestic sources. Vinamilks factories are located near farms of milk cows, enable the company to maintain and improve these relationships with suppliers as well as help the company to limit the costs incurred from delivering milk material. Dependability Dependability means the ability of a firm to deliver a product for customers with the exact time promised. Customers might judge the dependability of an operation only after the product and service has been delivered. For instance, one supermarket is the distributor of Vinamilk, the delay of delivering products is shown clearly in the way the supermarkets sheves have been being empty for a long time. This trouble has the huge impact to the business situation of the supermarket while its customers can not find the product they need, and so on. The delay of delivering products to customers may be caused by many reasons in which the most important reason is the quality of manufacturing process. One stage in the process goes wrong, will lead to a whole manufacturing get troubles. If the company does not do well to perform dependability, the delivery is always late, therefore the company itself will lose the goodwill of customers. As a milk company, Vinamilk considers quality is the top target, therefore, its processes have been designed as a error-free process in which some unpredictable errors that may affects the quality of finished products will be minimized. Vinamilk is one of the companies that apply the HACCP approach in manufacturing process. The HACCP approach is a scientific system for food safety assurance (Nguyen et al.,2004). Its main purpose is to provide a system whereby food businesses can control quality and safety throughout the entire food operation.(Applying quality function deployment in food safety manage ment, British Food Journal Vol. 112 No. 6, 2010 pp. 624-639). ( Source: Slack et al.2007) Figure 1.2 Polar diagram for Vinamilk 3.0 Process design The whole point of process design is to make sure that the performance of the process is appropriate for what the operation is trying to achieve(Slack et al,2007). Therefore, it can be said that operations process design is an translation of performance objectives. A question here is What type of process design currently adopted in Vinamilk? Generally, the basic process for all products in Vinamilk is the same. Raw materials are tested, processed, contained, then containers are filled, capped, labelled and packed. Inspections are carried out at appropriate stages.Therefore, an idea to adopt batch process can be given. In a batch environment, the basic machinery is fixed in place, but it is used on different batches of different products( Rowbotham et al,2009). For instance, raw milk and other main raw materials all need to pump into the preventation silo from which the milk will undergo the sterilization process. (http://www.dairyvietnam.org.vn/). In this example, sterilizing machine is fixed machine, it can be used to sterilizing say, a batch of whatever yohurt, freshmilk or powered milk. After sterilizing, raw milk is undergone four more processes such as homogenising, spliting a certain amount of butter from milk, final processing and packaging. Some appropriate adjustment of parameters can be carried out in order to produce different type of products. Like for whole milk products and low fat products, butter will be added until it reaches the level of fat at 3.25 percent and 1 percent, respectively in the processing. Read phonetically However, because of the high volume characteristic of output resources, the production processes have been conducted repetitive, thus, it could be said that the whole manufacturing process of Vinamilk is also a mass process. Basically, flowlines are inflexible because of the design just allows to produce a particular product at a particular rate of output. Therefore, if demand for the product changes, capacity cannot be easily increased and reducing output simply reduces utilization and may result in very little cost saving. An idea of the process design that mixed between batch process and mass process applied in Vinamilk is called group technology will overcome drawbacks of batch and mass process individually. Group Technology (GT) is the analysis and comparisons of items to group them into families with similar characteristics (Kumar Suresh, 2009).Rowbotham et al., 2007 has the explanation of group technology as belows: Group technology can be seen as an attempt to obtain some of the cost benefits of flowlines in a batch environment.A company manufacturing 200 different products will often find that these products fall into families based upon their manufacturing characteristics, and a group of perhaps ten products could require very similar processing in terms of machinery, process sequence and operation times. While the demand for each product individually will not be great enough to justify dedicated plant and labour, the output for the whole group may be great enough to justify setting up dedicated facilities. The group technology organization rarely leads to fully fledged flowlines and is more likely to lead to small manufacturing cells containing the necessary plant and labour for that group of products. Set-up and control are easier and transport is reduced compared with batch operations. Compared with both batch and flow operations, workers can see the context of their work within the overal l scheme since group technology cells are usually small enough so that all process stages are visible from every point. The process design is expressed through layout which is simply understood as the physical arrangement of production facilities used in production. The basic aim of a group technology layout is to identify families of components that require similar of satisfying all the requirements of the machines are grouped into cells. (Kumar Suresh, 2009). Vinamilk could consider a group technology organization based upon the five groups of products identified: Group of powdered milk and infant cereals Group of condensed milk Group of liquid milk Group of yogurt, ice-cream and cheeses Group of fruit juice, soy-bean milk, purified water It means that five cells layout are designed and each of them is capable of satisfying all the requirements of the component family assigned to it. In another word, all the components assigned to a cell are almost processed within that cell itself. Like the cell of powdered milk and infant cereals has the process line which comprises sterilizing, drying, additional micronutrients, mix, containing and packaging process. The cost of transportation and equipments are minimized in group technology layout. Furthermore, group technology is help to reduces production planning time for jobs as well as set-up time. 4.0 Conclusion In conclusion, this report gives an illustration of how important operations management has contributed to the success of Vinamilk in Vietnam market. First, Vinamilk understands what is important for its customers includes: high quality, stable cost, a wide range of products and reliable delivery. Seconds, the way it produces and delievers its products is right for the market. Thereby Vinamilk can indentify the order- winning and qualifying objectives is price and quality, range of products, respectively. The internal performance objectives are also determined as cost, quality and speed. 5.0 Recommendation At the present time, the manufacturing process of Vinamilk is being proceed well which is reflected in the ways Vinamilk have applied the lastest technology in manufacturing and packaging for all factories. Vinamilk is also the only company in Vietnam which possesses the system of machines that uses the eject-deciccation technology by Niro Denmmark, a world leading company in industrial desiccation technology. The company should maintain and promote the results achieved in the future

Macbeth: Natural Vs. Unnatural :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In different periods of time, the lives of humans and nature were thought to have a connection, and this is emphasized in William Shakespeare's play MacBeth. In this play, unnatural events in nature foreshadow bad or unnatural occurrences in the lives of humans. Through out the play, Shakespeare continuously proves this point.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  When Ross said "As sparrows eagles or the hare the lion" (I.ii.35), it proves this theory. Common knowledge says that sparrows do not classify as eagles does a hare classify as a lion. They may have similarities, such as they are both birds or mammals, but they are opposites. After the quote is spoken, Ross reveals that the Thane of Cawdor has betrayed his country and Macbeth shall take his place. Macbeth becoming the Thane of Cawdor was an unusual event and not expected.   Ã‚  Ã‚  Ã‚  Ã‚  When Macbeth finds the dagger in front of him, it alludes to this point even more. The foreshadowing of Macbeth's choice becomes evident when he says, "Nature seems dead" (II.i.50) For nature to seem dead would be the complete opposite of living because nature is thought to be continuously growing and changing, not dying. This is an unnatural event, that again foreshadows something bad, which is Duncan's death. Other unnatural occurrences happened prior to Duncan's death but were not explained until afterwards. When the old man says "'Tis unnatural / Even like the deed that's done. On Tuesday last A falcon tow'ring in her pride of place, was by a mousing hawk killed" (II.iv.10-13), it also proves the connection between unnatural events and humans. An owl tends to eat mice and hunt at night, a hawk is not it's usual meal. This strange event occurred prior to Duncan's death, which told of things to come. Another quote spoken by Ross, also foreshadows Duncan's death: "And Duncan's horses?. turned wild in nature, broke their stalls, flung out, Contending 'gainst obedience, as they would make way with man kind" And the old man responded with "'Tis said they eat each other'/" (II.

Draw the structure of a mitochondrion as seen in an electron micrograph

6)a) Draw the structure of a mitochondrion as seen in an electron micrograph.[5] B) Describe the central role of acetyl (ethanoyl) CoA in carbohydrate & fat metabolism.[5] Acetyl CoA is formed in both carbohydrate and fat metabolism. In carbohydrate metabolism, Acetyl CoA links glycolysis and the Krebs's cycle in a link reaction, in the link reaction carbohydrates or glucose is converted into pyruvic acid and from that into Acetyl CoA. In fat metabolism, the Acetyl CoA is formed from fats, the fats breakdown into glycerol and fatty acids. The fatty acids are then oxidized to form Acetyl CoA. The carrier CoA accepts acetyl groups produced in both metabolisms and brings them to be used in the Krebs cycle. c) Discuss the importance of a balanced diet for people with varying energy needs. [8] A balanced diet is a diet which contains vitamins, minerals, and other necessary particles for the normal function of the body, but also a balanced diet is balanced so it doesn't contain any of these in excess or lacking in. For a person to remain healthy they must have a balanced diet. If there are excessive amounts of energy left in the body it may cause obesity. Everyone has different energy needs, for example an 80 year old needs less energy than a 14 year old. Different people have different needs depending on their age, amount of action done in a day, their physical condition and gender. The more physically active a person is the more energy they require; an Olympic athlete needs more energy than a science teacher. So the Olympic athlete needs more energy so they need to take in lots of carbohydrates and sugars that can be broken down easily and quickly to provide them with the ATP the need. A science teacher will need fewer carbohydrates than the Olympic athlete because the teacher doesn't need a quick energy supplier so they tend to eat fats and carbohydrates. Most of the energy gotten from fats is stored in the body therefore this is not useful if you need the energy immediately.Muscular System: Muscle Metabolism Also pregnant women need more energy than me because she needs to supply herself and the child with energy. During times of growth you also need more energy than usual because you body is growing and it needs extra energy. Also someone who isn't that physically active should require less energy than someone who is very physical active. There is a trend that men need more energy daily than a woman.

Free Essays on Boston

Strategic Management Model – Boston Beer Company The aim of this report is to identify some of the possible strategies that Boston Beer Company could adopt. In order to do so, it is not only necessary to have an understanding of the company itself, but also of the industry in which it operates. Analysis of Brewing Industry With nearly 80 million American beer drinkers, beer has become one of the most popular beverages, second only to water and tea. Each year, the U.S. beverage industry produces and sells more than 2.6 billion cases of beer, or about 193.3 million barrels. Although light beer continued to dominate the market with a 37 percent share, the consumption rate of micro brews or specialty beer also continued to grow in popularity. Standard & Poor’s believes that the U.S. brewing industry in particular will benefit from a favorable pricing environment for beer, improving demographic trends, and rising consumption of premium products. In addition, continued productivity improvements and high industry wide capacity utilization rates should aid profits. Given these factors, we project that operating profits for the domestic brewing industry will advance between 6% and 8% in 2003. This follows a strong performance in 2002, when operating profits for the domestic brewing industry rose more than 10%, by our estimate. Market Segment The craft-brewed beer industry is often divided into four industry segments - microbreweries, regional specialty breweries, contract brewing companies, and brewpubs - which are differentiated by volume of production and distribution channels. The undisputed leader of the microbrew segment has been the Boston Beer Company (BBC) and its product Samuel Adams, the tenth largest beer producer in the country. A long-lost American tradition, the craft-brewed beer industry has enjoyed a comeback in recent years and now is among the fastest growing domestic beverage segments despite national trends ... Free Essays on Boston Free Essays on Boston Strategic Management Model – Boston Beer Company The aim of this report is to identify some of the possible strategies that Boston Beer Company could adopt. In order to do so, it is not only necessary to have an understanding of the company itself, but also of the industry in which it operates. Analysis of Brewing Industry With nearly 80 million American beer drinkers, beer has become one of the most popular beverages, second only to water and tea. Each year, the U.S. beverage industry produces and sells more than 2.6 billion cases of beer, or about 193.3 million barrels. Although light beer continued to dominate the market with a 37 percent share, the consumption rate of micro brews or specialty beer also continued to grow in popularity. Standard & Poor’s believes that the U.S. brewing industry in particular will benefit from a favorable pricing environment for beer, improving demographic trends, and rising consumption of premium products. In addition, continued productivity improvements and high industry wide capacity utilization rates should aid profits. Given these factors, we project that operating profits for the domestic brewing industry will advance between 6% and 8% in 2003. This follows a strong performance in 2002, when operating profits for the domestic brewing industry rose more than 10%, by our estimate. Market Segment The craft-brewed beer industry is often divided into four industry segments - microbreweries, regional specialty breweries, contract brewing companies, and brewpubs - which are differentiated by volume of production and distribution channels. The undisputed leader of the microbrew segment has been the Boston Beer Company (BBC) and its product Samuel Adams, the tenth largest beer producer in the country. A long-lost American tradition, the craft-brewed beer industry has enjoyed a comeback in recent years and now is among the fastest growing domestic beverage segments despite national trends ...

Metonymy - Definition and Examples

Metonymy s Metonymy is a figure of speech (or trope) in which one word or phrase is substituted for another with which its closely associated (such as crown for royalty). Metonymy is also the rhetorical strategy of describing something indirectly by referring to things around it, as in describing someones clothing to characterize the individual. Adjective: metonymic. A variant of metonymy is synecdoche. Etymology: From the Greek, change of name Examples and Observations In a corner, a cluster of lab coats made lunch plans.(Karen Green, Bough Down. Siglio, 2013)Many standard items of vocabulary are metonymic. A red-letter day is important, like the feast days marked in red on church calendars. . . . On the level of slang, a redneck is a stereotypical member of the white rural working class in the Southern U.S., originally a reference to necks sunburned from working in the fields.(Connie Eble, Metonymy. The Oxford Companion to the English Language, 1992)In Stockholm, Sweden, where Obama was traveling on Wednesday, the White House praised the vote and said that it would continue to seek support for a military response(David Espo, Obama Wins Backing From Senate Panel on Syria Strike. Associated Press, September 5, 2013)Whitehall prepares for a hung parliament.(The Guardian, January 1, 2009)Fear gives wings.(Romanian proverb)He used the events to show the Silicon Valley crowd that he was just like themand that he understood their financial needs better t han the suits on Wall Street.(Businessweek, 2003) I stopped at a bar and had a couple of double Scotches. They didnt do me any good. All they did was make me think of Silver Wig, and I never saw her again.(Raymond Chandler, The Big Sleep) Using Part of an Expression for the Whole One of the favorite American metonymic processes is the one in which a part of a longer expression is used to stand for the whole expression. Here are some examples of the part of an expression for the whole expression metonymy in American English: Danish for Danish pastryshocks for shock absorberswallets for wallet-sized photosRidgemont High for Ridgemont High Schoolthe States for the United States (Zoltn Kà ¶vecses, American English: An Introduction. Broadview, 2000) The Real World and the Metonymic World [I]n the case of metonymy, . . . one object stands for another. For example, understanding the sentence The ham sandwich left a big tip. Involves identifying the ham sandwich with the thing he or she ate and setting up a domain in which the ham sandwich refers to the person. This domain is separate from the real world, in which the phrase ham sandwich refers to a ham sandwich. The distinction between the real world and the metonymic world can be seen in the sentence: The waitress spoke to the complaining ham sandwich and then she took it away. This sentence does not make sense; it uses the phrase ham sandwich to refer both to the person (in the metonymic world) and a ham sandwich (in the real world). (Arthur B. Markman, Knowledge Representation. Lawrence Erlbaum, 1999) Going to Bed The following trivial metonymic [utterance] may serve as an illustration of an idealized cognitive model: (1) Lets go to bed now. Going to bed is typically understood metonymically in the sense of going to sleep. This metonymic target forms part of an idealized script in our culture: when I want to sleep, I first go to bed before I lie down and fall asleep. Our knowledge of this sequence of acts is exploited in metonymy: in referring to the initial act we evoke the whole sequence of acts, in particular the central act of sleeping. (Gà ¼nter Radden, The Ubiquity of Metonymy. Cognitive and Discourse Approaches to Metaphor and Metonymy, ed. by Josà © Luis Otal Campo, Ignasi Navarro i Ferrando, and Begoà ±a Bellà ©s Fortuà ±o. Universitat Jaume, 2005) Metonymy in Cigarette Advertising Metonymy is common in cigarette advertising in countries where legislation prohibits depictions of the cigarettes themselves or of people using them. (Daniel Chandler, Semiotics. Routledge, 2007)Metonymic ads often feature a specific product attribute: Benson Hedges the gold cigarette box, Silk Cut the use of purple, Marlboro the use of red . . .. (Sean Brierley, The Advertising Handbook. Routledge, 1995)As a form of association, metonymy is particularly powerful in making arguments. It not only links two disparate signs but makes an implicit argument about their similarities. . . . One of the most famous cigarette slogans was developed by Sigmund Freuds nephew, Edward Bernays who, in creating the phrase Youve come a long way, baby! hoped to expunge the hussy label from women who smoked publicly by referring to cigarettes as torches of freedom. This was one of the early examples of an advertising slogan that relied on social context to be imbued with meaning. As with most good meto nyms, this image was linked with a cultural referent that aided in the persuasion. (Jonathan W. Rose, Making Pictures in Our Heads: Government Advertising in Canada. Greenwood, 2000) The Difference Between Metaphor and Metonymy Metaphor creates the relation between its objects, while metonymy presupposes that relation. (Hugh Bredin, Metonymy. Poetics Today, 1984)Metonymy and metaphor also have fundamentally different functions. Metonymy is about referring: a method of naming or identifying something by mentioning something else which is a component part or symbolically linked. In contrast, a metaphor is about understanding and interpretation: it is a means to understand or explain one phenomenon by describing it in terms of another. (Murray Knowles and Rosamund Moon, Introducing Metaphor. Routledge, 2006)If metaphor works by transposing qualities from one plane of reality to another, metonymy works by associating meanings within the same plane. . . . The representation of reality inevitably involves a metonym: we choose a part of reality to stand for the whole. The urban settings of television crime serials are metonyms- a photographed street is not meant to stand for the street itself, but as a metonym of a particular type of city lifeinner-city squalor, suburban respectability, or city-centre sophistication. (John Fiske, Introduction to Communication Studies, 2nd ed. Routledge, 1992) The Difference Between Metonymy and Synecdoche Metonymy resembles and is sometimes confused with the trope of synecdoche. While likewise based on a principle of contiguity, synecdoche occurs when a part is used to represent a whole or a whole to represent a part, as when workers are referred to as hands or when a national football team is signified by reference to the nation to which it belongs: England beat Sweden. As way of example, the saying that The hand that rocks the cradle rules the world illustrates the difference between metonymy and synecdoche. Here, the hand is a synecdochic representation of the mother of whom it is a part, while the cradle represents a child by close association. (Nina Norgaard, Beatrix Busse, and Rocà ­o Montoro, Key Terms in Stylistics. Continuum, 2010) Semantic Metonymy An oft-cited example of metonymy is the noun tongue, which designates not only a human organ but also a human capacity in which the organ plays a conspicuous part. Another noted example is the change of orange from the name of a fruit to the color of that fruit. Since orange refers to all instances of the color, this change also includes generalization. A third example (Bolinger, 1971) is the verb want, which once meant lack and changed to the contiguous sense of desire. In these examples, both senses still survive. Such examples are established; where several meanings survive, we have semantic metonymy: the meanings are related and also independent of each other. Orange is a polysemic word, its two distinct and nondependent meanings metonymically related. (Charles Ruhl, On Monosemy: A Study in Linguistic Semantics. SUNY Press, 1989) Discourse-Pragmatic Functions of Metonymy One of the most important discourse-pragmatic functions of metonymy is to enhance cohesion and coherence of the utterance. It is something that is already at the very heart of metonymy as a conceptual operation where one content stands for another but both are actively activated at least to some degree. In other words, metonymy is an efficient way of saying two things for the price of one, i.e. two concepts are activated while only one is explicitly mentioned (cf. Radden Kà ¶vecses 1999:19). This necessarily enhances the cohesion of an utterance because two topical concepts are referred to by means of one label, and there is consequently, at least nominally, less shifting or switching between these two topics. (Mario Brdar and Rita Brdar-Szabà ³, The (Non-)Metonymic Uses of Place Names in English, German, Hungarian, and Croatian. Metonymy and Metaphor in Grammar, ed. by Klaus-Uwe Panther, Linda L. Thornburg, and Antonio Barcelona. John Benjamins, 2009) Pronunciation: me-TON-uh-me Also Known As: denominatio, misnamer, transmutation

Communication letter of advise for a couple Research Paper

Communication letter of advise for a couple - Research Paper Example such as divorce that are mostly attributed to failure on the part of the couple to communicate openly, with an estimate of 60% divorce among married couple in the United State (Gulley & Almonte, 2009). Marriage is a special thing shared between two people that truly love each and are ready to spend the rest of their lives with the person. I write this letter, hoping that you are fully aware of what is awaiting both you. Marriage is meant to last forever and in order for that to happen, you need to commit to each other and dedicate fully as well as be ready to face challenges ahead. My aim of writing the letter is to give you some good advice about communication in your relationship. Â   Am a student, just finished an interpersonal communication course, that will be my referring point throughout this letter. It is my hope that you take the advice and use it every day in your relationship. Love is sweet and exciting but without effective communication, it is bound to fail (Miller, 2011). For the survival of any relationship, there exist several guides to help facilitate and in the same way, illustrate on what to do and what to avoid in certain situations. Good communication that e ncourages free and open communication is very important, as couples are able to share information with easy in a friendly manner, in return enabling partners to get along well (Gulley & Almonte, 2009). At any given time, the first rule of good communication in relationship is communication is a two-sided coin that requires both effective talking and excellent listening. According to Taibbi (2012), the author of lasting marriage demonstrates that great communication makes great marriage. Understanding your partner properly as well as yourself, help in daily interactions that build the relationship. Learn the principles of interpersonal communication because it is informative as it guides and offer skills to deal with problems in the relationship. During communication especially when

Macroeconomics - Term Paper Essay Example | Topics and Well Written Essays - 1250 words

Macroeconomics - Term Paper - Essay Example In the regulation of the money in circulation, central bank makes adjustments to the interest rate that entails the price of borrowing money. This paper keenly discusses fiscal and monetary policies theories and application. Fiscal policy In their efforts to regulate spending and maintain taxation at an affordable level, governments emulates three types of fiscal policies. The first one is neutral fiscal policy. This type of policy is adopted when the economy is in equilibrium. One of the key aspects of neutral fiscal policy is that all the fund that the government uses to establish projects such as roads, factories, ports among others, is full obtained from tax revenue (Hansen 34). Another type of fiscal policy that government can use to achieve economic development is the expansionary fiscal policy. This entails a situation whereby government spending exceeds tax collected from the residents. This will mean that governments must look for donors to fund them so that they are able to maintain their economy at a competitive level. The policy must be looked keenly to make sure that funds borrowed from the donors are not diverted to other unplanned project .The third policy is contractionary fiscal policy. ... The federal government controls how the money is shared according to the financial year and how they have planned for the budget. The budget must be gone through by the stake holders that include president and the congress. The two bodies must work together so as to come with a comprehensive report that is going to make life bearable to its citizens (Larch and Nogueira 46). The president makes sure that the proposed budget is passed to the congress so that they can decide how much money the government is going to spend on public needs for example, the issue of security is a problem world wide and health care .On the other hand expansionary fiscal policy is commonly used by the federal government to make sure that their business problems are stabilized. Another application area in expansionary policy is the issue of unemployment to its citizens. The unemployed high number of people has to borrow money and return the same money with low interest. In contrast, contractionary fiscal poli cy is mainly used by the central bank or the finance ministry to make sure that the rapid economy growth of a country is put under control. This means that the government must come up with the measures to control it. The government has to increase the interest rates, the central bank then regulates the money their customers are going to deposit and the notes the other bank are going to hold. Monetary policy Monetary policy refers to the process by which the government through central bank regulates the money supply to its citizens with aim of controlling price fluctuations (Heyne et al, 19). This means that the government must make sure that the prices of commodities are stable. The government must still ensure that the interest rates and exchanges rates are guarded fully against